OpenAI Expands ChatGPT Ads to 26 More Countries, Says It Has More Than 100,000 Advertisers
Source: The Information (opens in a new tab) · Alix Coutures
Intel Summary
The Information reports that OpenAI is expanding ChatGPT advertising to 26 additional countries to boost revenue and offset artificial intelligence infrastructure costs. OpenAI stated that over 100,000 advertisers currently use the ad platform, which initially launched in February, up from 20,000 reported in late August.
Why It Matters
The rapid advertiser growth and international expansion highlight OpenAI's strategy to monetize consumer chat traffic at scale to support escalating compute expenses. For digital marketers and commercial brands, the rollout unlocks new conversational search and chat ad inventory across broader global markets.
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