Exclusive: LiveRamp Expands OpenAI Partnership to Let Brands Target ChatGPT Ads
Source: The Information (opens in a new tab) · Alix Coutures
Intel Summary
LiveRamp announced an expanded partnership with OpenAI enabling advertisers to target ads in ChatGPT using their own collected customer data. The capability brings first-party data targeting to ChatGPT, matching existing advertising functionalities found on platforms like Google and Meta.
Why It Matters
This development marks a key step in OpenAI's advertising monetization model, bringing conventional ad-targeting and data-matching practices into conversational AI interfaces. For marketing executives, it offers a direct mechanism to activate CRM and customer data within AI search and chat environments.
Part of an ongoing development
SourceLiveRamp expands partnership with OpenAI to enable ChatGPT ad targeting
LiveRamp announced an expanded partnership with OpenAI enabling advertisers to target ads in ChatGPT using their own collected customer data. The capability brings first-party data targeting to ChatGPT, matching existing advertising functionalities found on platforms like Google and Meta. Claims are as reported; this summary makes no determination about accuracy or significance.
- Confidence
- Low confidence
- Corroboration
- Unconfirmed
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