Exclusive: OpenAI Sign Deals With Magnite, PubMatic to Fill Unused ChatGPT Ad Space
Source: The Information (opens in a new tab)
Intel Summary
OpenAI has signed agreements with ad tech companies Magnite and PubMatic to sell unused advertising inventory on ChatGPT, according to reporting by The Information citing people familiar with the deals. The platforms' software is being used by advertisers to purchase placement.
Why It Matters
The partnerships signal OpenAI's active expansion into ad-supported monetization for ChatGPT by integrating programmatic advertising infrastructure, opening new programmatic channels for digital advertisers and creating an additional revenue stream beyond subscriptions and API licensing.
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