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Ads in Chatbots Have Arrived. Here’s What’s Working—and What’s Not

Source: WIRED (opens in a new tab) · Paresh Dave

Intel Summary

WIRED reports that AI chatbot developers are actively deploying advertising formats to attract brand spend while attempting to avoid user friction. Concurrently, Anthropic continues to commit to keeping its Claude assistant free of advertisements.

Why It Matters

Monetization across consumer AI platforms is expanding toward ad-supported models, opening new digital marketing inventory while setting up a competitive divide against vendors offering ad-free experiences.

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